How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals (Creating Success series)
Product details
| Management number | 231939841 | Release Date | 2026/06/18 | List Price | US$4.92 | Model Number | 231939841 | ||
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A strong marketing plan can turn a great idea into lasting success. How to Write a Marketing Plan is your step-by-step guide to creating a clear, effective and results-driven plan. Learn how to carry out a marketing audit, set objectives, manage budgets and build campaigns that deliver measurable impact. You'll also discover how to use digital tools, from email and social media to mobile marketing and web analytics, to reach the right audience at the right time. Written by leading marketing expert, John Westwood, this updated edition is packed with practical exercises, templates and top tips to help you present and implement your plan with confidence. Complete with summaries and a detailed sample plan, it's the essential guide for anyone who wants to boost their brand or business. Read more
| ISBN10 | 1398619736 |
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| ISBN13 | 978-1398619739 |
| Edition | 8th |
| Language | English |
| Publisher | Kogan Page |
| Dimensions | 5.43 x 0.44 x 8.5 inches |
| Item Weight | 11.2 ounces |
| Print length | 200 pages |
| Publication date | May 27, 2025 |
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